What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Sweathead, A Strategy Podcast
00:00
Is a Strategist Really in Their Pocket?
i think that there's something to be said around if a strategist is truly in their pocket, not only do they get the upfront done and the work looks great, but they've got it to a place where the agency is able to come back and sell in even more. The incremental yeit can come from creative sometimes. I don't know if it's the same everywhere, like i always have to sort of draw a circle around the u.K., and maybe parts of australia, new zealand, sweden, brazil, et cetera. There's something very transactional and macdonald's,. or even factory, like about some of the corporate environments in the
Play episode from 24:53
Transcript
