Support for Hidden Brain

All of us make choices all the time, and we may think we're making those choices freely. But psychologist Eric Johnson says there's an architecture behind the way choices are presented to us, and this invisible architecture can influence decisions both large and small. 

If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.