How I Built This with Guy Raz cover image

Merge Records: Laura Ballance and Mac McCaughan

How I Built This with Guy Raz

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Founding the Merge: From Passion to Business

This chapter explores the early motivations and challenges faced by the founders of Merge Records, emphasizing their initial passion for music over business concerns. With anecdotes about naming the label and the creative decisions behind their first recordings, they reflect on the importance of crafting a unique identity in the music industry. The chapter also highlights their unconventional approach to working with artists, blending collaborative ethos with practical strategies during the formative years of their label.

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