This book is not talking about superfiial people. This is talking about the merely professional. And its talking about all the various costs and benefits and signals to all the stuffand one that was particularly near to us, just because of what stage were life, were in right now, is press feeding. If you're breast feeding a kid, it os enormously expensive. But doing that has the effect of being a status symbol,. It means that you are deliberately sacrificing this very important thing called your time and your optionality.