The Proof Point cover image

How to write stories your sales team will actually use

The Proof Point

CHAPTER

Sales Strategies in the Age of Technology

Exploring the impact of technological changes on consumer behavior and sales processes, with a focus on adapting to tools like LinkedIn for recruiting and the influence of major tech companies' cash reserves on selling strategies. Highlighting the importance of aligning sales and marketing efforts, refining sales pitches, and monitoring metrics for improved outcomes in enterprise software sales.

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