BookThinkers: Life-Changing Books cover image

73. Wayne Mullins: Author of Full Circle Marketing

BookThinkers: Life-Changing Books

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Marketing Rock - Is There Anything as Simple as That?

Aken: We are all so very prone to a complexity bias. So when we think about marketing, the more complex the strategy sounds, the more effective it's going to be. Aken: Marketing is just simply your ability to attract and then turn those people into evangelists for your productor service.

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