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248. My grandfather taught me the most valuable business lesson

The Sweaty Startup

CHAPTER

Delay Gratification Is a Key to Success

Almost everybody in america has absolutely no money, no wealth, no freedom. They're all tied to an hourly or or nine to five job. The idea that you can break away from that is a very motivating and inspiring thing to think about. And maybe they don't necessarily have it in em to capitalize on it, but they can start something that's not going to pay them back for five years. How can we shift that thinking towards, i'm going to work on some things right now that are important, that are not urgent, that are a big deal? That's what delayed gratification is.

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