In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traffic. Noah also explains the strategy of turning customers into affiliates with Social Snowball and creating reward tiers to incentivize referrals. Tucker's insights provide valuable lessons for aspiring entrepreneurs and marketers looking to scale their businesses effectively.
0:00 - Intro
1:01 - Noah's entrepreneurial journey.
2:14 - The evolution of affiliate marketing.
4:06 - How the affiliate model works on a performance-only basis.
6:15 - Influencers becoming a full-funnel channel
8:00 - Utilizing affiliates to drive brand awareness and indirect traffic.
11:02 - Turning customers into affiliates.
15:59 - Importance of customer service and touchpoints in driving referrals.
17:10 - Using reward tiers to incentivize referrals.
25:38 - Bootstrapping in SaaS.
28:01 - Noah's struggle with talking to investors.
30:19 - Social Snowball's software challenges.
32:05 - Noah's experience with hiring and firing multiple employees.
33:08 - Noah's encounter with a potential CTO in Barcelona.
36:05 - Noah's desperation to fix issues in Social Snowball.
39:00 - Importance of genuine ads.
43:01 - Affiliate marketing as a long-term customer acquisition channel.
45:02 - Social Snowball 2.0
46:48 - Leveraging influencers to reach target audiences effectively.
49:09 - Turning customers into influencers for brand growth.
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