Gamification – does making things fun work?
Digital Planet
00:00
How Can Gamification Be Used Differently to Get People More Engaged?
Gabe Zikum: How can gamification be applied differently to get people more engaged and effectively change their behavior when the subject matter is more serious, like misinformation? Adrian Horne: I wouldn't decouple fun from something that's more serious. Things which are serious can absolutely be fun. They just have to be structured for a kind of fun that isn't frivolous,. So it's got to feel like something that produces that joy and that sense of progress even if it's not frivolous.
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