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How Does Airbnb Disrupt with Design?
The Irrational Mind | With Kristen Berman
The Carrots and Sticks of the System
There are two broad buckets. Thereare people who are crave in that feedback, and are really hungry to get that information and then change. And then there are people who are mostly optimizing for the number of nights that they have booked. So what you need to do for the second bucket of hosts is really tie the behavior to the end outcome of its shifting bookings away. If you're not going to be responsive, we're gin to shift bookings away - so understanding which kind of host working with was key. Those were the hosts that we really saw the biggest behaviour changes from.
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