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The Importance of AUM Offset Models
There was one main main intervening stage, which was essentially an AUM fee with a minimum. Our compliance people helped us to characterize that as, you know, whatever is not the 1% AUM fee is a planning fee. So by the time you get to $800,000, you have no planning fee because you're doing 8k on an $ 800,000 account. If you've got an 8k fee and you're only offsetting 5,000 of it with a half million dollar account, $3,000 planning fee remains. We just never wanted to have that conversation. It has potential racial discrimination effects. And it just limited who we could work with even more than