2min chapter

Financial Advisor Success cover image

Ep 330: Raising And Lowering Fee Minimums To Manage Growth Pace And Advisor Capacity With Ari Weisbard

Financial Advisor Success

CHAPTER

The Importance of AUM Offset Models

There was one main main intervening stage, which was essentially an AUM fee with a minimum. Our compliance people helped us to characterize that as, you know, whatever is not the 1% AUM fee is a planning fee. So by the time you get to $800,000, you have no planning fee because you're doing 8k on an $ 800,000 account. If you've got an 8k fee and you're only offsetting 5,000 of it with a half million dollar account, $3,000 planning fee remains. We just never wanted to have that conversation. It has potential racial discrimination effects. And it just limited who we could work with even more than

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