It’s easy to discount conspiracy theories as harmless or simply bizarre. But, in recent years, they’ve bred the kind of misinformation that has given rise to dangerous calls to action and fatal violence – as well as deep rifts between relatives, friends, and colleagues.

Is there a way out of this?

In this episode, Dr. Nika Kabiri talks about why people believe these theories and how we might counter this misinformation, as well as what strategies we can use to heal the divisions it causes in our closest relationships.

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Dr. Nika Kabiri is a faculty member at the University of Washington, where she teaches decision science. This line of scientific study looks at how humans make decisions – from gathering information to processing that information, and, ultimately, determining what they are going to believe. In the case of conspiracy theories, it offers an understanding of what leads some people to believe something that isn’t true. She also is the founder and owner of Kabiri Consulting. She uses decision science principles to help institutions and companies better understand their consumers and clients. She also is a contributor to major publications and the author of the bestselling book Money Off the Table: Decision Science and the Secret to Smarter Investing.

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