1min chapter

Remember Shuffle cover image

The Hipster: E19 Caring is Creepy

Remember Shuffle

CHAPTER

The Commodification of Hipster Culture

This chapter explores the commodification of counterculture elements, such as the hipster ethos and craft brewing, within consumer capitalism. It examines the concept of 'fake authenticity' in mass-produced products and the societal backlash against marketing strategies that undermine the craft movement.

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