Using NFTS to Foster Community Growth

In this episode we’re excited to welcome Avery Akkineni, President of VaynerNFT. VaynerNFT, a subsidiary of Gary Vaynerchuk’s VaynerX, is helping big brands and talent tastefully leverage NFTs to drive community and business growth. Prior to leading VaynerNFT, Avery oversaw Asia-Pacific for VaynerX and has a long-standing track record of helping brands thrive in the digital landscape. 

In this episode we cover:

- The founding story of VaynerNFT

- What is the goal of VaynerNFT? What are the core offerings and types of partners they’re working with?

- How do NFTs create a new opportunity to tap into underpriced attention?

- What have you seen brands do wrong in entering the space?

- What are her favorite brand NFT activations to date? 

- What advice does she have for brands and marketers that are beginning to evaluate a potential NFT strategy for their business?

- And much more!

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To follow VaynerNFT on Twitter, go here: https://twitter.com/vaynernft

To follow Avery Akkineni on Twitter, go here: https://twitter.com/avery_akkineni

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