THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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How to Make Your Message Memorable
If you care about being thought credible and intelligent, do not use complex language where simpler language will do. Put your ideas in verse, if you can. They will be more likely to be taken as truth. If you quote a source, choose one with a name that is easy to pronounce. High-quality paper, bright colors, and rhyming or simple language will not be much help if your message is obviously nonsensical; it contradicts facts the audience knows to be true.
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