Is Sports Sponsorship a Natural Home for Emerging Growth Industries?

Sports is a natural home for emerging growth industries, because they're always looking to grow their customer bases. I think that initial projects in the area of sports franchises starting to embrace a three have been met with mixed results. And i think there are more thoughtful executions and there are less thoughtful executions. When it comes to entertainment content, it's always subjective. It's a bit like saying, well, you know, that that restaurant was good, but this restaurant is no good, a matter of taste. We need to adapt to this change and figure out how to embrace it. But we also need to take an approach and a thoughtfulness to it that assumes that this is a ten year cycle