Media Strategies and Political Messaging in Election Campaigns

As an election year begins, both the prime minister Anthony Albanese and the opposition leader Peter Dutton have started laying out their priorities and setting the tone for the upcoming election. But with Donald Trump returning to the White House, and as horrific antisemitic attacks continue to dominate our politics, both leaders have found themselves battling for headlines. Bridie Jabour talks with editor-in-chief Lenore Taylor and head of newsroom Mike Ticher about whose pre-election message is cutting through and connecting with voters Please fill out our audience survey here: theguardian.com/fullstorysurvey