How to Make a Business Investable

I want to see that there's a good track record of some level of either growth or stable sales. I look, do they have a social media presence? Do they spend any money on digital advertising? Do they do anything to bring in their customers? If there's a very easy play to advertise the business, then I'm going to be much more interested in it. For every dollar that I spend on my car wash and certain ad segments, I get 100 times return on that. My return on the ad spend is just unbelievable.

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