Motion Design - Was It a Glass Ceiling?

I feel like that's the dividing line for a lot of people in the career in motion design, right? Sometimes it's a glass ceiling and they don't know where to go next. So I would get into this flow with people and say, okay, what's your idea? How many concepts do you have? How long do we have? Okay. Then I would quickly make a script for them based on our conversation. And I really learned like, the preproduction and video-production fees is everything for these people. It's like 70% making the assets; 30% actually making the video.