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The Power of Saying No
In this chapter, they discuss the power of saying no and the importance of having principles connected to your brand and who you are. They talk about the irony of being approached for sponsorships and how they choose to say no most of the time because their podcast is a selfish endeavor for themselves and the guests involved. They also discuss the concept of role models and how witnessing others who are similar to them achieve success unlocks the belief that they can do it too.