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Marketing Trends & Opportunities for 2023 with Emily Hirsh

The Mind Of George Show

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What's the Number of Touch Points?

The number of touch points has increased. People still say that seven to 10, I'm like, it's 30 to 40. It's even more than that. We spent five million dollars figuring this out. And we were operating under the consumption. So now it's probably 40 plus. Well, I think it's probably in the hundreds,. But I think people don't understand what a touch point is. Yeah. A touch point can be they're scrolling social media and they just scroll past your ad. That one? I know. The study. Which one? About the touch points. That one?" "Yeah," he says. 'I was just going to say that."

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