Understanding the Lifetime Value of a Customer and Building Strong Relationships: Lessons from Disney

Discover the significance of customer lifetime value using Disney as a case study, and learn how the company's approach to customer service contributes to long-term success and customer loyalty.

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Tim Chermak is a marketing consultant, author, and speaker. He is the CEO of ⁠Platform, a digital marketing agency and software company that specializes in working with ambitious real estate agents. In today’s episode, we talk about Tim’s education, his experience hiring unconventionally educated people, and what he’s actually looking for when hiring talent. We also talk about entrepreneurship, Tim’s experience growing his business, and how to cultivate entrepreneurship tendencies. Tim is one of the most well-read and self-educated people I know and I was so excited to have him on the show.

Chapters:

0:00 - Tim Chermak

02:00 - Why is education not synonymous with schooling?

19:00 - Why entrepreneurship is such a powerful form of education

30:00 - The power of perspective and understanding context dependency

37:30 - Encouraging and incentivizing people to learn things they are actually interested in

48:30 - Emphasizing curiosity and fostering a love for learning

53:30 - Why do we teach useless information in schools?

59:30 - Should there be a base level of understanding in primary education?

1:05:00 - Why Tim makes his hiring decisions based on initiative rather than education

1:13:30 - Is there any difference working with those who have not been traditionally educated?

1:22:00 - Tim’s experience hiring high school students