How to Differentiate Your Product Through Access Based Competition

Spotify started out by competing on how people access music with our proprietary low latency streaming technology, and then we continue to refine that a through tools like personalization for music discovery. We've moved on to a new phase in which access is not the hard problem, but high quality content is the differentiator. That's the hard problem. You can think of this asco modification of the solution, of the innovation. The shift has gone from axces as a key innovation in video to axcess the table state. It took disney plus a few hours to get ten million subscribers; it took neplik seven years to add ten million year. It took holu six years to get