18min chapter

B2B Marketing with Dave Gerhardt cover image

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

B2B Marketing with Dave Gerhardt

CHAPTER

The Bootstrap Journey: Marketing Success at Everflow

This chapter explores Everflow's impressive growth as a bootstrap company, focusing on the pivotal role of its first flagship customer. The speaker, a former customer turned marketing leader, shares insights on strategies for effective marketing in startup environments, emphasizing customer success and community engagement. Additionally, the discussion delves into flexible team structures and innovative marketing tactics that drive referrals and brand loyalty.

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