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How Do You Write Cases for Management Essentials?
This is a case that's really designed for the elective i teach in the second year of the mba programme, becoming a general manager. I normally ask my guests how the cases they write connect to the research they do and the questions they think about as scholars. It wasn't obvious to me on this one, cause this doesn't necessarily seem to be directly in your wheelhouse and the kinds of things that you research as a scholar. So tell me why you were interested in writing this one.