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Building a Company to Sell: Valuation, Negotiations, and Growth Strategies
The chapter features insights from a guest with extensive experience in acquiring companies, emphasizing the importance of setting realistic valuations and managing expectations during negotiations. It discusses the process of building a business with future growth in mind to attract acquisition interest, especially in consumer industries like spirits. The chapter also touches on strategies for maximizing the value of a company by establishing brand recognition, consumer loyalty, and a defensible advantage.