2min chapter

The New Music Business with Ari Herstand cover image

How a Major Label Markets an Artist Without TikTok

The New Music Business with Ari Herstand

CHAPTER

The Power of Artists

On the weak end side, its kind of like, i call it the eye artist. It's just like the ones that have their entire aesthetic, their brand, their story,. And then on the other end of the spectrum, it's almost like these these constant creators. But also like the ones who are everywhere and anywhere. Everyone falls somewhere on the spectrum.

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