How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.
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Full Episode Details
Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios, and team members all around the world. So, what is Orangetheory Fitness’ secret?
On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and, leading by example build the foundations for Orangetheory’s community-led strategy.
He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.
In This Episode:
- 2:59 - Anthony explains Orangetheory and his role
- 5:46 - Sustaining a “community feeling” for a global brand
- 8:30 - Balancing individuality with brand goals
- 13:07 - Instilling a social media mindset
- 14:56 - How Orangetheory leverages user-generated content
- 19:24 - Orangetheory’s Reddit strategy
- 22:15 - Maximizing a small-but-mighty social team
- 25:11 - Anthony’s predictions for the next year in social
- 30:52 - Anthony’s Final Two
Resources
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