The Importance of Storytelling

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David Hutchins is the author of a new book, Circle of the Nine Muses. It's a storytelling field guide for innovators and meeting makers. "I'm really struck by just watching the cultural conversation that's happened over the last month or two amongst people I know who are Star Wars fans," he says. If you can bring an element of that into your work, more so than you're doing now, it'll do great things., David adds.

David Hutchens: Circle of the 9 Muses If you’ve found telling stories awkward in leadership, David Hutchens shows us how to leverage practical storytelling for results. Quotes The most important part of the work [of storytelling] is all the stuff that happens after a story is told. When you tell a story, that’s not the end of a conversation, it’s the beginning. —David Hutchens Instead of me saying, “Hey, this story is important,” I always ask the audience why it’s important, and let them make a case for it. And they always do. —David Hutchens When a group starts having meaning-making conversations together, they’re surprised at the feeling of connection that it creates. —David Hutchens You can stumble and stutter your way through the story, but if it’s the right story, and if it’s connected to the work that matters to us, then it can be transformational. —David Hutchens Resources Mentioned GO Team program* Leadership Story Deck* by David Hutchens Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers* by David Hutchens David’s email: David@DavidHutchens.com Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.