We Need to Keep Challenging

We've got that 100-tweetest Twitter stream that people are just going to switch off at. But we, as you rightly say, we need to draw a line in the sand that we need to keep challenging. What I don't want to see is this apathy that we shouldn't be challenging things. It's becoming now to a crux. We are getting to the point where people are looking hard and fast at physiotherapists' worth. And we are not demonstrating it because we are doing very fucking little to help people in pain and discomfort. Regardless, you look at the statistics, back pain is an epidemic, it's growing. So we've got to radically