People first: CCO Andy Kauffman on staying true to Marriott’s legacy with AI personalization
The Speed of Culture Podcast
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Navigating Hospitality Marketing in a Data-Driven Era
In this chapter, the speaker shares insights from their return to Marriott after an NFL stint, focusing on marketing's evolution within the hospitality sector. The discussion emphasizes the balance between brand development and performance metrics, along with the significance of leveraging first-party customer data for personalized marketing strategies. Additionally, the chapter highlights the role of technology and AI in enhancing guest experiences and driving loyalty in a competitive market.
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