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The Consequences of Complexity Science in Engineering and Design
In the world of all the things we can do, there's far too many options to possibly contemplate. When you have a complicated system, it can very often be the case that you can improve things by subtracting. And this is what drew me to behavior science in the first place. I mean, recently we've been thinking a lot more and putting into practice ways of removing c o two from the atmosphere. We're still approaching these problems with this mind set of like, ok, what can we add to the situation again?