How to Win Over the Families of Juveniles

CNN's John Sutter talks to a social media marketing expert about how police can make friends with the families of juvenile delinquents. He says that in some communities, such as Brownsville or Harlem, crime is low because people don't like cops and they're viewed as illegitimate. But he says one chief made an extraordinary effort to win over those residents by showing up at their doors on Thanksgiving Day with turkeys for them. "This is crazy kind of like super, super, super crazy 1968 vintage left liberal Catskills"