This was around the time that malcolm gladwell sort of burst onto the scene, and we all started down at ten thousand hours of whatever for vestry. Also, i'll tell you what, posta looked overcooked before it went back in the micrwano, it looked bad. So that parts also like, i would take less of the la, it was already overcooked. And now it's like, postamush. I mean, do you remember this context? Do you remember the book? Nudge, yes.