FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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How to Help a Buyer Build Consensus in a Business

I mean I'm just trying to think of all the other things that I've come across but like other ways in which buyers can really be helped. There's a lot of objection handling that typically you prepare for sales but internally there's objections that a buyer is going through. What if you could give them a tool or assets whether it's you know turn keys slide decks or white papers that help them handle internal objections so you're thinking on behalf of the buyer and their internal process would be a very powerful tool.

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