Behind the Numbers: an EMARKETER Podcast cover image

The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Evolving Dynamics in Advertising: Consolidation and Competition

This chapter explores the shifting dynamics in the advertising agency sector, highlighting the consolidation among major firms and the rise of smaller agencies. It also discusses how administrative policy changes may impact advertising strategies, particularly in healthcare and tariffs.

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