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How to Bootstrap From Zero to One Million in ARR
If you don't have a technical founder on your founding team meaning someone who's writing code it's unfortunate the odds are stacked against you. I think that probably one of the biggest mistakes I see people make is pricing because it's the biggest lever in sass and almost Everyone under prices or misprices their their sass from day one. Don't model your goals after the people who have been doing this for 10 years So start small don't try to compete in the major leagues when you haven't even played t-ball Those are probably some some thoughts for them speaking of Jason Cohen who started WP engine before he did hub spot. He is speaking at sass what you were