A semantic layer for application data modeling I feel like this is an area where, you know, it's something I've been writing a lot about the data modeling. So, I would say there's kind of paralleling what's happening in analytics where maybe we need to kind of rethink how we're defining our metrics right? The same thing is happening over in applications as well right so I mean you've all worked with ORMs I'm sure you know the joys and the absolute horror show of a mess you can create with your data using an ORM.