Everyday AI Podcast – An AI and ChatGPT Podcast cover image

EP 604: Beyond the Hype: Turning AI Ethics into Competitive Advantage

Everyday AI Podcast – An AI and ChatGPT Podcast

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Navigating AI Ethics in B2B Marketing

This chapter explores the intersection of AI technology and ethical business practices in the B2B marketing sector, focusing on the role of an ethics board in guiding AI implementation. It emphasizes the necessity for diverse representation within these boards and the importance of accountability regarding biases in AI systems. Additionally, the discussion addresses how companies can leverage data as a strategic asset while ensuring robust privacy measures are in place.

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