FTC's Challenge in Luxury Handbag Merger

This chapter explores the FTC's scrutiny of a proposed merger in the accessible luxury handbag market, highlighting two main theories of harm related to market concentration and competitive dynamics. The discussion critiques the FTC's evolving guidelines and data reliance, questioning the implications for working and middle-class consumers. It also examines the complexities of defining market competition amidst varied pricing strategies and the competitive landscape among major handbag brands.