Key Word Research - Keyword Mapping

Once we'd identified the key words, what we then did is start the process of keyword mapping. We identify how many searchers per month each one of those key wordss is getting. Then when we are making a link internally to personal injury lawyers, we will point it to that page. This is really important, because a web sit doesn't rank. So if we want a rank for a term like personal injury lawyers,. we need to decide which page on the site we are going to priortize for that phrase.