Narrowing Services and Forecasting for Sustainable Growth

The chapter delves into Paper Leaf's strategy of specializing in web, software, and mobile app development to become experts in these areas and foster closer collaborations with clients. It highlights the importance of narrowing services to specialize, even at the risk of losing revenue, and the benefits of partnering with smaller agencies for complementary services. The discussion also covers the challenges of the 'feast or famine' cycle in service businesses, emphasizing the speaker's experience in improving forecasting to ensure sustainable growth.