The Impact of Ryan Reynolds on Pelatons Trading

Pelaton's new ad was a 'beautiful little bit of agile coms', says the presenter. The first rule of branding, if you understand it properly, is first, you must think about me. And what we have are too many marketers and brand managers that are too precious about brand image at the expense of getting their brand out there. Just get it out there. It's very hard to damage a brand's prospects.