Designed this way cover image

Parimal Parmar | Type Design

Designed this way

00:00

The Art of Typography

I've been following your blog when you were working at co-design. Like you said, you went to graphic design just to know how things work. And I was more like back in my head. Right. Subconscious decision. Something that was driving me towards that he would say. So we decided to work on this type of called cranty, which is an extremely bold and they've not got any type of face with very definitive negative space. It's almost like bricks. My idea was each letter is a brick and when you type it becomes a wall. That transition for me, it felt so graceful.

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