
How Mattel Protects Its Barbie Brand
Bloomberg Law
00:00
Introduction
A new version of the song by Nicki Minaj, Ice Spice and the original artist Aqua is featured on the soundtrack of the summer blockbuster movie, Barbie. Mattel seems to be embracing the song with perhaps a different approach to intellectual property. Terrence Ross: Mattel has been zealous about protecting its intellectual property related to Barbie.
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