Bloomberg Law cover image

How Mattel Protects Its Barbie Brand

Bloomberg Law

00:00

Introduction

A new version of the song by Nicki Minaj, Ice Spice and the original artist Aqua is featured on the soundtrack of the summer blockbuster movie, Barbie. Mattel seems to be embracing the song with perhaps a different approach to intellectual property. Terrence Ross: Mattel has been zealous about protecting its intellectual property related to Barbie.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app