The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Prisoner's Dilemma

The first interaction lays a foundation for what people expect and how they feel about you in all of your future interactions. If you lead with something really selfish, they will always consider you to be selfish or it'll be really difficult to turn it around. Of course, reciprocity plays a big part in this: If you give people something, they want to give back to you. But as you can see and know from your own experience, when people feel like they might be being taken advantage of, they may rather burn the house down than let you have a place to live. As I'll talk about later in the episode, you shouldn't let people walk all over you or always give more

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