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#699: Closing the Sales Execution Gap with Scott Barker

The Advanced Selling Podcast

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Reaching Prospects Who Don't Have the Technology Tool?

Scott Barker is the founder of outreach.io, a tool that helps salespeople connect with potential clients. He says focus and understanding your target persona are key to success in this field. If you don't have tech tools like CRM or excel sheets, he suggests incentivizing people by giving them free lunches at their favorite dentist.

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