Capital One to Buy Discover for $35 Billion in Top 2024 Deal
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Brand Evolution and Influencer Marketing in the Wellness Industry
The chapter explores Pictures' transformation into Weight Watchers Clinic, shifting towards promoting GLP 1 medications and collaborating with influencers. It discusses the challenges faced in adapting to influencer culture, restrictions arising from non-compete clauses, and concerns over unregulated telehealth companies marketing pharmaceuticals on social media.
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