The Meb Faber Show - Better Investing cover image

Jonathan Fell, Ash Park Capital - People Always Overestimate The Extent To Which Tobacco Is A Dying Business | #375

The Meb Faber Show - Better Investing

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The Importance of Surviving Brands

There's probably some psychological reason why everyone was always unattracted to Apparal Spritz in the last year. We are much happier buying things that are already profitable and have grown at a steady rate with room for a lot more growth in the future. Things which grow rapidly can also decline very rapidly. The last thing you want to do with a premium brand is just blast it out and make it national in a couple of months because you're not creating the structures to support the brand long term.

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