Which national travelers are most willing to pay for sustainability?

In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko unpack the transatlantic slowdown — why over a million European tourists are skipping the U.S. and what it means for global travel.

Fresh off Skift’s first-ever Transatlantic Summit, they dive into the data behind the world’s most important travel corridor, exploring how politics, sustainability, and shifting traveler behavior are reshaping cross-Atlantic tourism.

They also share insights from airline and rail leaders, debate the economics of sustainability, and launch a new rapid-fire format featuring predictions, myths, and travel tips.

Presented by ⁠⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with Skift: LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠ X: ⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠ Subscribe to @SkiftNews and never miss an update from the travel industry.